A history of serving mission-focused organizations.
We believe good leadership reverberates: in strategic decisions, inspired messages, even chance encounters. It can shift the course of an organization and ignite change that ripples far beyond their reach.
We also believe leaders are at their best when they are connected: immersed in community, sharpened by wisdom, grounded in accountability. Our mission is to weave those connections, so no leader carries the weight of their calling alone.
Leadwell was born out of a passion to walk alongside leaders as they pursued the calling on their lives. From the beginning, we’ve believed that leadership shapes everything. That the difference between a thriving and declining organization is a leader leading well.
This mission took root in 1997 with the founding of The Ligon Group, serving leaders in the Christian publishing world helping them maximize the reach of their work. Over the years, that same commitment drew us beyond publishing to pastors, churches, and mission-minded organizations navigating transition, strategy, and seasons of change.
By 2025, our growth and reach had outgrown the original name. We became Leadwell, a reflection of the same mission carried forward: to equip leaders with the clarity, connection, and courage they need to create lasting impact.
Greg Ligon
Greg Ligon has spent more than 30 years helping leaders and organizations clarify vision, strengthen teams, and prepare for the future. With a unique blend of a “what’s next” spirit of innovation and “get it done” process, Greg has guided churches through seasons of change—whether expanding multisite ministries, navigating succession, or designing strategies for sustainable impact. During his 22 years with Leadership Network, where he eventually served as Chief Operating Officer, Greg led pioneering work associated with the acceleration of the multisite movement, gathering the innovators and creating resources. His work has consistently centered on connection, linking leaders to ideas, peers, and resources that accelerate growth and multiply impact.
- 22 years with Leadership Network, concluding as Chief Operating Officer
- Co-author of The Multi-Site Church Revolution and A Multi-Site Church Road Trip
- Provided executive leadership for Leadership Network’s publishing imprints and strategic services
- Founding Director, United Methodist Campus Ministry at Southern Methodist University
- Former Senior Associate Pastor, First United Methodist Church, Waco, TX
Susan Ligon
Susan Ligon has spent more than three decades shaping some of the most influential voices and brands in Christian publishing. As a principle of Ligon Group, she has provided branding leadership and marketing consultation to high-profile authors and organizations—providing clarity, strategy, and creativity to every partnership. Since 2004, Susan has served as Brand Manager for Max Lucado, where she designed the brand framework and guided his team through an extraordinary season of sustained growth and impact.
- Over 30 years in Christian publishing and brand leadership
- Brand Manager for Max Lucado since 2004
- Strategic branding and marketing support for clients including:
- John Eldredge, Louie Giglio, Jennie Allen, Ruth Chou Simons, the Jesus Calling brand and others
- Former Vice President of Public Relations and Vice President of Marketing at Word Publishing
- Oversaw marketing across divisions: adult trade books, gift and children’s programs, Bible, reference, and curriculum
- Former Director of Student Foundation at Baylor University, leading recruitment, student and fundraising initiatives
Michael Volbeda
- Making mission and vision align with strategy, values, and outcomes
- Multisite master planning, how to stop scrambling and start scaling your campuses
- Leading and developing staff, creating a healthy staff culture
- Organizational problem solving, increasing clarity and strategic focus
- Personal development by expanding your spiritual, emotional and leadership IQ
- Senior pastor/executive pastor relationship, staff dynamics
Dr. Reggie McNeal
Dr. Reggie McNeal joined the team in 2025. He has spent his career helping leaders, churches, and organizations determine and experience epic wins with Kingdom impact. A recognized voice in missional leadership, he currently serves as City Coach for GoodCities (Minneapolis, MN), works with community leaders around the country to build cross-domain collaborative efforts that can move the needle on big societal issues. He provides coaching and consultation for individuals and teams in becoming more missionally-focused and Kingdom-biased in their ministry approaches. Reggie has resourced every major denominational group in North America as well as numerous individual congregations and religious non-profit groups both in the USA as well as Canada, India, Africa, Australia and Europe.
- Serves as City Coach, GoodCities (Minneapolis, MN)
- Consultant and coach for denominational leaders and churches
- His work has extended to the military chaplaincy including the Army Chief of Chaplains (Pentagon).
- Over 20 years in local church leadership, including as founding pastor.
Former Director and Senior Fellow, Leadership Network, resourcing innovative church leaders nationwide - Author of eleven books on leadership and missional living, including:
- A Work of Heart: Understanding How God Shapes Spiritual Leaders (2000)
- The Present Future: Six Tough Questions for the Church (2003)
- Missional Renaissance: Changing the Scorecard for the Church (2009)
- Kingdom Collaborators: Eight Signature Themes of Leaders Who Turn the World Upside Down (2018)
Reach Out
A good leader sets the pace.
When you’re aligned with the right people, process, and perspective, you build momentum. Decisions shape culture. Conversations spark ideas and innovation. The tone you set today shapes what happens tomorrow.
At Leadwell, our mission is to connect leaders like you to the relationships, resources, and strategy that make impact reverberate.
Don't go it alone. Let's talk.